01 — THE INPUT
Bring the messy version.
A sentence is enough. Share the decision, the context, and what you’re hoping happens.
YOUR AI DEVIL’S ADVOCATE
Good ideas.
Bad company
Meet the AI that argues back. Five opposing minds. One stronger idea. Find your blind spots before the real world does.
+ Built for the decisions you can’t afford to get wrong.
CHALLENGE ENGINECF—001
THE SKEPTIC“But who actually pays?”
YOUR IDEA
It’s going to change everything.
BLIND SPOTS
07
Better found here.ASSUMPTION PRESSURE68%
An AI that agrees with you is easy.
An AI that makes you better is Counterform.
01 MEET YOUR OPPOSITION
Not one opinion.
A whole different room.
Ordinary AI gives you an answer.
Counterform gives your idea five people to answer to.
THE SKEPTIC, IN ACTION
“You’re assuming people want another tool. What if they just want one less problem?”
The question that makes the whole idea sharper.EXAMPLE PERSPECTIVE
02 PUT SOME FRICTION TO WORK
Have a hunch?
Give it a hard time.
Start with a rough idea. A risky bet. That thing everyone in the meeting nodded at.
Decision workspace
FIVE MINDS. ZERO YES-MEN.SAMPLE REPORTCF / 042
The $19 meal-planning app
ASSUMPTION STRENGTH64/100
Promising idea. A few things need proving.
01
THE CUSTOMER
“I don’t need more recipes. I need fewer decisions at 6 pm.”
02
THE SKEPTIC
Free alternatives exist. What makes month two worth paying for?
YOUR NEXT MOVE
Test a “tonight’s dinner, sorted” promise with 10 parents before building the app.
03 FROM HUNCH TO HARD EVIDENCE
Less “what if.”
More “now what.”
A second opinion is nice.
A clear next move is better.
02 — THE COLLISION
Let the council disagree.
Five perspectives challenge the premise, run failure scenarios, and surface what you missed.
03 — THE WAY FORWARD
Leave with a stronger move.
Get the risks that matter, the assumptions to validate, and practical experiments to run next.
GOOD FRICTION, EVERYWHERE
Big decision?
Bring backup.
For the moment just before
you say, “Let’s do it.”
04 AN INVESTMENT IN BETTER QUESTIONS
A small price.
For your next big move.
No free trials. No pretend promises. Just a sharper way to think.
01 / INDEPENDENT MINDS
Solo
For the idea you can’t stop thinking about.
$24/ month
Billed monthly. Cancel anytime.
THE ESSENTIAL OPPOSITION
- 50 stress-tests per month
- All five AI perspectives
- Three challenge levels
- Actionable decision reports
- 1 workspace member
THE SWEET SPOT
02 / SERIOUS THINKING
Studio
For people with more than one bold move.
$69/ month
Billed monthly. Cancel anytime.
EVERYTHING IN SOLO, PLUS
- 200 stress-tests per month
- Follow-up council debates
- Compare alternate scenarios
- Export reports as PDF
- 3 workspace members
03 / COLLECTIVE CONVICTION
Team
For teams that want better conversations.
$149/ month
Billed monthly. Cancel anytime.
EVERYTHING IN STUDIO, PLUS
- 600 stress-tests per month
- Shared decision library
- Custom council instructions
- Priority processing queue
- 10 workspace members
Every plan includes the full council. The opposition is never an add-on.A few questions?
FAIR QUESTIONS
We like a
good challenge.
That includes yours.
What does Counterform actually do?
It turns one idea into a structured debate. Five AI perspectives challenge your assumptions, explore ways the idea could fail, and help you identify what to test before committing. Think of it as a pre-mortem, with a practical next-steps list.
How is this different from a regular chatbot?
A chatbot responds to your prompt. Counterform’s council is built around disagreement: each perspective has a different job, and the final report brings their objections into one decision map. The point is to find the question you didn’t know to ask.
Is there a free plan or a free trial?
No. Every plan is paid. You can explore the example perspectives and sample reports on this page; running a stress-test on your own idea requires an active subscription.
Will the AI make the decision for me?
You keep the final say. The council offers objections, scenarios, and experiments, rather than a promise that a decision is right. Treat its output as a starting point for investigation, especially when the stakes are high.
What counts as one stress-test?
One submitted idea reviewed by all five perspectives, with an assumption map and a next-steps report. Each new idea or fresh scenario uses another stress-test. Your monthly allowance resets at the start of each billing month.
Can I change plans or cancel?
Yes. Plans are designed to be changed from your workspace. Monthly plans renew each month; yearly plans are billed once for the year. Cancelling stops the next renewal, and access continues for the period already paid.
THE BEST IDEAS SURVIVE A LITTLE OPPOSITION.